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When performing a direct mail campaign, your very first goal of the mailing is
to get the envelope opened. Only after it’s opened can you even expect people
to read your message and take advantage of your offer.
No one can guarantee a specific direct mail response rate from a mailing
campaign. But, we do know, from extensive direct mail testing, that the
Wallet-Mailer has a statistically high open rate.
The next key to a successful marketing campaign is matching the right message to
send to the right list. Customers who had an offer that was right for their
list wanted have reported response rates as high as 30%.
You can maximize your response rate through careful selection of your mailing
list. Imagine sending a 50% discount for a year of pool maintenance… to a
neighborhood where no one owns a pool. The offer is an amazing one… 50% off for
a year of service. Who would pass up such a deal? I’ll tell you who: people who
don’t have pools.
If you would like help finding the most responsive list to send your
Wallet-Mailer direct marketing piece, give us a call at 574-320-2522 and we’ll
work with you to work out the right audience for your product or service, and
the right offer to bring new customers in the door.
We can also handle your entire mailing for you from beginning to end, so you can
focus on doing business, instead of having to do yet another job in your
business.
Related Questions:
How does the Wallet-Mailer direct marketing insert work?
Can I get a sample of the Wallet-Mailer?
Will the Wallet-Mailer work to market my
business?
Can you handle the entire direct mailing
effort for me or do I just buy the Wallet-Mailers
? Where do I put my headline?
Can I put anything else in the Wallet-Mailer™ besides
MegaBigBucks™?
What denominations of MegaBigBucks™ can I
use in my marketing efforts? Can
I buy just the MegaBigBucks™ for use in other marketing efforts?
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